When it comes to marketing tactics, there is one strategy that has stood the test of time. This is giving away promotional products. These are those branded gifts that businesses hand out to their customers and potential customers to promote their brand awareness.
These products are great to help with branding and promotion anytime your business needs an extra boost. They aren’t just reserved for trade shows and conventions. By effectively using Promotional Products 100, you can increase your consumer base and boost your annual revenue. Let’s see how you can be effective with your attempt.
Choosing The Right Merchandise For Your Brand
The right products can make all the difference when it comes to an effective vs a dull marketing strategy. Promotional products that have the three qualities below are your best bet for making a huge return on your marketing investment.
1.) The Product Is Relevant To Your Brand
2.) The Product Is Useful For The Recipient
3.) The Product Represents The Company Well
If you can pick a promotional product that fits all three of these requirements, you will be sure to have a winning marketing strategy. It’s important for you to fully understand what these requirements entail. Let’s go over these in more detail below.
Relevant To Your Brand
Picking the right promotional products is all about connecting your industry with the user’s experience. You want to hand out products that are relevant to the industry that your business operates in. This will allow the user to continually connect your business name with the activity they are using the product for. Let’s take a look at some examples so you can better understand this concept.
- Sunscreen Bottles From Dermatologists
- Roadside Assistance Kits From Car Insurance Companies
- Pet Comb From A Dog Groomer
- Water Bottles From Gym Trainers
Giving away promotional products that provide no actual benefit to the consumer is a waste of your money because the product is going to end up in the trashcan. Think about products recipients would hang on to and use on a regular basis.
For example, a dentist giving out a toothbrush with their logo on it as a promotional product. Every time the person brushes their teeth they will connect their oral health with your dentist office. This constant use reinforces their connection between their oral health and your services.
Represent Your Company Well
Don’t fall into the trap of purchasing a ton of low-quality items. Instead, purchase a smaller quantity of well-made items. Many businesses make this big mistake of trying to get as many promotional products as possible for the cheapest price that is available.
If a product is poorly made, it’s not likely to last. Consumers will be throwing them out before they ever start making the connection between your product and your brand. Opt for a smaller quantity of high-quality promotional products as the customers who receive these nicer products will hang on to them longer. They will also associate high-quality with your brand name.